About Us
Botswana Tourism
Organisation
Promoting sustainable tourism and preserving Botswana's extraordinary natural heritage for generations to come.
Our Mission
Preserving Africa's
Last Wilderness
The Botswana Tourism Organisation (BTO) is the national tourism marketing body mandated to promote Botswana as a premier tourist destination. We work to position Botswana as a world-leading sustainable tourism destination while ensuring tourism development benefits all Batswana.
Our approach is guided by the principle of "high value, low volume" tourism— ensuring that visitors enjoy exclusive, uncrowded experiences while minimizing environmental impact and maximizing benefits to local communities.
Since independence in 1966, Botswana has demonstrated that conservation and economic development can go hand in hand. With nearly 40% of our land dedicated to protected areas, we are committed to ensuring this natural heritage remains intact for future generations.
"Tourism must create value, not just volume."
— Botswana Tourism Policy
Our Values
What We Stand For
Conservation First
We believe that wildlife and wild places must be protected for future generations. Conservation is at the heart of everything we do.
Community Benefit
Tourism must benefit local communities. We promote initiatives that ensure Batswana directly benefit from tourism development.
Sustainability
Our low-volume, high-value tourism model ensures minimal environmental impact while maximizing economic benefits.
Excellence
We strive to deliver world-class safari experiences that exceed expectations and create lasting memories.
Our Work
What We Do
BTO works across multiple areas to promote and develop Botswana's tourism industry.
Tourism Promotion
Marketing Botswana as a premier safari destination worldwide through international campaigns, trade shows, and media relations.
Industry Development
Supporting tourism businesses through grading, training, and development programs to maintain world-class standards.
Stakeholder Engagement
Working with government, communities, and private sector to ensure sustainable tourism development.
Research & Statistics
Collecting and analyzing tourism data to inform policy and track the industry's contribution to Botswana's economy.
Structure
Tourism Governance
Ministry of Environment & Tourism
Government Oversight
Provides policy direction and regulatory framework for tourism in Botswana.
Botswana Tourism Organisation
Destination Marketing
Responsible for marketing Botswana globally and supporting industry development.
Department of Wildlife & National Parks
Conservation Management
Manages national parks, game reserves, and wildlife protection.
Get in Touch
Have questions about visiting Botswana or working with us? Our team is here to help.